In the last five years, the global data industry has witnessed a massive boom. Commissioned research findings concur with the reports presented by top data aggregators of international repute. According to these reports, revenues earned by top dating platforms have doubled between the years 2015 and 2019. In the past six years, the number of dating app users has increased by nearly 80%. Though the online dating industry is witnessing a massive boom, the concerning thing here is that the majority of stakeholders in this multi-billion dollar industry are just a handful of apps and their parent companies. Comparing the online dating industry to an “Oligarchy” would be a fair comparison. Sadly, our honest and innocent attempts at finding a partner online are being manipulated by the use (or misuse) of technology.